SKIL, Digital AOR

In 1924 SKILSAW invented the handheld circular saw. After a modern rebrand, SKIL is holding up that legacy of innovation with patented technologies, three battery-powered platforms, and features that you wont' find anywhere else, across their power tool and outdoor power equipment product lines. As the Creative Director for SKIL's digital AOR since 2021, I've lead the launch of their brand new website and developed seasonal, cross-channel “test and learn” campaigns that helped boost brand awareness and retail sales.