Cadent, Branding + Website

Cadent's formation in 2015 was the result of three TV operations uniting as one—redefining how traditional and advanced TV media is bought and sold by advertisers. In need of a fresh voice to help communicate this broad, and complete new offering the tagline "One for television" was born. Visually inspired by the history of TV and the testing patterns of yore, we were able to develop a bold new brand. This strategic approach won Platinum at the 2018 MarCom awards.