EGO, Digital AOR

EGO is the #1 rated brand in outdoor cordless power, offering a full line-up of tools and lifestyle products for every season. As the Creative Director for EGO's digital AOR since 2021, I've lead a cross-channel approach to build brand awareness, while driving web traffic and retail sales in a highly competitive industry. Our integrated, mobile-first media approach reached customers through email, paid social, influencers, and display ad (over 200+ creative assets a year!)—resulting in a 23% five-year compounded revenue growth, and +20% new customers YoY.