EGO Commercial, Digital AOR

In 2024, EGO unveiled their PGX charging system, bringing their #1 rated battery-powered platform to commercial users. As the Creative Director for EGO Commercial's digital AOR, I was challenged with how to introduce this new system to landscapers and dealers, who were long time advocates of gas-powered tools. Disruptive messaging and bold visuals were the key to getting noticed in a competitive market. The fully integrated campaign targeted a dual audience through print, email, paid social, and display to build brand awareness and direct traffic to the shiny new website.